Doggone good book expected to improve coffers of nonprofits
November 13, 2009, Denver, Colorado—Animal shelters, rescues and other nonprofit pet-related organizations may see an improved bottom line this holiday if sales of The Legacy of Beezer and Boomer go as planned. The new memoir by Denver attorney Doug Koktavy is the centerpiece of a unique fundraising project in which animal groups take home significant slices of the pie.
Koktavy, who has never written a book before but felt driven to share his story about his two dogs, wants to make a difference with this book. In order to offer this program, he is doing the publishing himself and will donate 40% of retail sales to participating nonprofit animal organizations. As partners in this venture, the nonprofits become the salespeople for the book, tapping into their own connections.
The book tells the story of Koktavy’s two sibling Labrador retrievers, who both were diagnosed with terminal illnesses. During the time frames of their illnesses, Koktavy went from basket case to being at peace with the whole situation. Instead of asking why me?, after his first dog died and his second dog got bone cancer he learned to relax and be open to the lessons. Feeling huge gratitude to his dogs, who were his “teachers” during this difficult time, Koktavy in turn wanted to help nonprofit animal organizations in some small way. And when he read that President Barack Obama was calling for “a social innovation framework for the 21st century that reflects a new social contract: citizens actively serving their communities…connecting their services to a larger effort,” his plan fell into place.
Wearing the hat of “cause marketer” now, Koktavy believes help can actually come to nonprofits in a large way through book sales. “Did you know that half of all Americans consider their pets as family members, and another 36 percent say their pets are at least part of the family? That is a huge number of people who will be caring for and outliving their family members,” he says. “My book gives hope and help to them. Nonprofit animal organizations have unique relationships with pet people, and since many nonprofits are struggling to keep their doors open these days, what better way to help the community than through a fundraiser involving purchases of an animal-related book?”
The Legacy of Beezer and Boomer: Lessons on Living and Dying from My Canine Brothers, published by B Brothers Press, is a hardcover book with 328 pages, numerous photos and illustrations. It is $24.95 and is only available through www.BeezerAndBoomer.com. However, if a copy is purchased through a nonprofit’s link to Koktavy’s website, the nonprofit will earn 40% of the sale.
When he is not publishing and marketing his new book, Doug Koktavy is a creditor’s attorney in Denver. He has played ice hockey and competed in triathlons, and enjoys helping animal organizations when he can.
For more information, visit www.BeezerAndBoomer.com or call (303) 526-9095. To pass the word along about the B Brothers Project fundraiser, contact your favorite nonprofit animal organization and tell them to sign up at www.BeezerAndBoomer.com/nonprofit-fundraiser.
B Brothers Press
3515 S. Tamarac Dr., Suite 200
Denver, CO 80237
Transforming Pain into Peace